Project Overview
Problem: The referral program was outdated and underperforming, with only 3% of users visiting the page due to poor visibility, unclear value, and ineffective design.
Solution: We increased awareness and reduced drop-offs by improving the UX, redefining the referral tab placement, and introducing timely reminders at key “happy touch points” when users were most likely to recommend Qonto.
Result: The number of organizations unlocking the reward increased by 17%, while keeping fraud rates below 5%.