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Tag with checkmark "Hands-on"
Tag with checkmark "Self-driven"
Tag with checkmark "Middle UX/UI designer"

Shift your thinking from UX/UI to Product Design

Education Hub
Design your future
What you will learn
You’ll learn how to show the product thinking behind your design decisions. We explain the full design process that every Product Designer is expected to show through three main phases: research and analysis, design strategy, and business metrics. We’ll help you find what’s missing in your UX/UI projects. Then you’ll turn a project you’ve already shipped into a case study presentation that proves you can think like a Product Designer and gets you hired.
Skill Map

Identify your knowledge gaps that hold you back

Soft skills: rationale presentation, cross-functional alignment and stakeholder communication. (mobile version)
Product Growth skills: success metrics, A/B testing, user behavior tracking, funnel analysis and iterative cycle.
Soft skills: rationale presentation, cross-functional alignment and stakeholder communication. (web version)
Product Design skills: product thinking, user flows, UX patterns, usability testing and MVP scoping.
Research & Analysis skills: data research, market analysis, competitor teardown, audience survey and user interviews.
the startup way
Learning Path

Learn the thinking every product designer is expected to show

Research & Analysis
Phase 1
Dig into data, competitors, and real user insights before you design a single screen
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Design Strategy
Phase 2
Apply product thinking, turn insights into user flows, patterns, and a scoped MVP
User flow of three linked steps, with arrows leading from an idea to a launch to a metrics chart.
Product Growth
Phase 3
Define success, track what happens after product launch, and improve iteratively
Grid of product metric acronyms with NPS, LTV and MAU highlighted, and CSAT, retention, DAU, CES, CTR and revenue faded.
Soft Skills
Every phase
Present your design rationale, align with stakeholders, defend your design decisions
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Practice Lab

Translate your UX/UI project into a Product Design case study

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UX/UI project card
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Project gaps: Research & Analysis and Design Strategy covered, Product Growth highlighted with 2 gaps.
AI assistant asks: "Did you track retention after launch?"
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  • Start with practice, learn the theory along the way
  • Analyze any app through the product design lens
  • Build a strong rationale behind your design decisions
  • Improve the missing part that will get you hired

We will launch soon

Join the waitlist for early access and be among the first to test our learning platform
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We believe your work is worth more than you think

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