Starting from scratch

Design Process

Design process when starting from scratch

phase #1

Research & Analysis

Research

We collect and analyze insights to plan a design strategy tailored to your target audience.

Competitor Analysis

We analyze competitor products to identify strengths, weaknesses, and opportunities.

User Interviews

We talk to your potential users to understand their needs, goals, preferences, and pain points.

Target audience analysis for Brifli EdTech app showing age groups, pain points, geography, and learner motivations

Survey results for Brifli EdTech app showing learners’ needs and course expectations with supporting quotes

Market positioning charts for Brifli EdTech app comparing learning platforms by cost, engagement, and course format

Competitor analysis for Brifli EdTech app comparing YouTube, coaching, and pre-recorded classes, plus UI examples from Duolingo and Apple Fitness

User interview summaries for Brifli EdTech app showing needs and pain points of two learner personas

User preferences for Brifli EdTech app highlighting needs for mentorship, structure, community, and realistic project tasks

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Design process when starting from UX/UI design

phase #2

product Design

Wireframing

We plan the product structure and create blueprints to outline the main user flow.

UX/UI Design

We design the screens and deliver polished layouts with final copywriting and brand assets.

Prototyping

We create interactive prototypes close to the final product to test and refine usability.

Product map example for Aviasales B2B TravelTech app showing screen flow with entry points, conditions, and inner pages

Referral flow wireframes for Aviasales B2B app showing invite screens, earnings, and share options

Responsive UX/UI design for Aviasales B2B travel app showing flight booking and order management interfaces

Mobile UI for Aviasales B2B app showing financial dashboard with balance, order stats, and expense analytics

MVP prototype flow for Aviasales B2B app showing user journey through booking, balance, and employee management screens

UI examples showing UX improvements in Aviasales B2B app: reminders, saved card selection, and editable ticket options

I need Product Design done →

Design process when starting from data-driven growth

phase #3

Product Growth

Metrics Tracking

We define key product metrics that uncover user pain-points and areas for improvement.

Performance Analysis

We analyze user behavior and track funnel performance to enhance the product.

Iterative Improvement

We refine your product through data-driven insights, and design new features.

Metrics tracking example for Qonto B2B FinTech showing referral program analysis and user conversion funnel

Metrics dashboard from Hotjar showing site analytics and user behavior for Qonto B2B FinTech project

User journey map for Qonto B2B FinTech migration showing steps, emotions, pain points, and improvement opportunities

User flow analysis for Qonto B2B FinTech showing drop-off rates across migration, data input, setup, and pricing steps

A/B testing example for Qonto referral screen showing original and variation designs with a 12% conversion lift

New user onboarding flow for Qonto B2B FinTech app showing account setup, email confirmation, pricing plans, and dashboard access

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OUR BLOG

How to Navigate the Design Process for Tech Startups?

In the fast-paced world of tech startups, every decision you make can have a significant impact on your product’s success. One of the most critical elements of this journey is the design process. But what exactly does that entail, and why is it so important? Continue reading...

Why Conduct User Interviews When Building a Startup?

Building a successful startup is about more than just having a great idea—it’s about creating a product that truly solves a problem for your users. But how can you ensure that your product aligns with what your target audience really needs? Continue reading...

Metrics Analysis

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As a startup, growth is one of your most important goals, but how do you know if you’re growing in the right direction? The answer lies in tracking the right metrics. With so much data available, it can be easy to get overwhelmed. Continue reading...

What Is Pivoting for Startups and Why It Is Normal?

In the fast-paced world of startups, flexibility is key to survival. While every entrepreneur starts with a vision for their product or service, the reality is that many startups need to adjust their course along the way. Continue reading...

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