Logo and Brand Design for Print House Startup
The client was struggling to stand out in a saturated market. Together, we identified two key challenges: building brand awareness and gaining customer trust. We crafted a brand identity that combines playful energy with professional aesthetics. As a result, the startup confidently claimed its niche and increased order conversion by 73%.
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Logo Design
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Brand book
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Website Design
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Iconography
Aimed at small businesses, the brand identity combines vibrant accent colors that reflect entrepreneurial spirit with a monochrome foundation that conveys trust and confidence.
Contents
Timeline
We followed a flexible, adaptive process designed to surface insights early and iterate quickly.
Desktop Website
The website is designed to simplify the choice of print products and speed up the ordering process for busy entrepreneurs.
Niche Page
Users can browse by niche to find products tailored to their business type. Each card features available product configurations.
Order Placement
To make an order, users fill out a short form. Once submitted, they’re redirected to the page with the next steps.
Error Page
The 404 page is designed playfully — making the users smile a little and find their way out easily.
Mobile Adaptive
The website works seamlessly on mobile, letting busy entrepreneurs browse and place orders on the go — anytime, anywhere.
Brand Book
The visual system combines playful yet professional aesthetics, balancing vibrant accent colors with minimalist composition.
Brand Icons
Inspired by Universprint’s core products—leaflets, tags, and banners—this icon set was designed to work seamlessly across both digital and physical formats.
Brand Images
Used to showcase print product examples by niche. The images were generated with AI to save time and budget.
Print Design
The visual system applied to physical products extends the brand's presence into everyday life. Its bold, minimal style reinforces innovation and reliability.
Door Sign & QR Sticker
Brand Merch
Created for Univerprint’s team — to feel like part of a normal day, not an ad. It slips seamlessly into everyday wardrobes, reflecting the brand’s quiet confidence.
Corporate Gifts
Brand Stickers
A playful set of stickers designed to surprise, delight, and spark connection. Made to be shared and stuck anywhere, turning customers into loyal brand fans.
