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Starting from scratch
Design Process
phase #1
User research
1
Research
We collect and analyze insights to plan a design strategy tailored to your target audience.
2
Competitor Analysis
We analyze competitor products to identify strengths, weaknesses, and opportunities.
3
User Interviews
We talk to your potential users to understand their needs, goals, preferences, and pain points.
A survey and user interview insights for a B2B TravelTech service
A competitor teardown result for a FinTech startup
A user persona statement for a B2B travel management service
A user verbatim analysis for B2B FinTech App
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phase #2
product Design
1
Wireframing
We plan the product structure and create blueprints to outline the main user flow.
2
UX/UI Design
We design the screens and deliver polished layouts with final copywriting and brand assets.
3
Prototyping
We create interactive prototypes close to the final product to test and refine usability.
A product map for a B2B booking service
Wireframes for a finance management app
A final design for a B2B TravelTech platform
Widgets design for a B2B TravelTech platform
A Web App for managing business trips
New features for a B2B TravelTech platform
An MVP prototype for an EdTech startup
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phase #3
Metrics Analysis
1
Metrics Tracking
We define key product metrics that uncover user pain-points and areas for improvement.
2
Performance Analysis
We analyze user behavior and track funnel performance to enhance the product.
3
Iterative Improvement
We refine your product through data-driven insights, and design new features.
A referral flow analysis for a B2B FinTech App
A user journey analysis for a B2B FinTech startup
A user flow optimization strategy for a B2B FinTech startup
Design variations for a referral program improvement
Referral Revamp variations for a FinTech App
An onboarding flow optimization for a FinTech App
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Lead Product Designer
Svetlana Beloborodova
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knowledge hub
Design Process
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User Research
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Metrics Analysis
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